Dansk version
The definitive text that connects sales theory to the practical implications of selling in today's world
Selling and Sales Management, 12th Edition, by Jobber, Lancaster, and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile, and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well-suited for undergraduate and postgraduate students in business management or marketing degrees, as well as those studying for an MBA or sales professionals in the field.
The new edition offers:
- Expanded coverage of the management of sales channels
- Updated content on the role of social media and artificial intelligence in selling
- A fully revised chapter on sales management
- Increased coverage of strategic selling and partnering
- Discussion on the interactions between sales and marketing functions
- Extended discussion on customer management
- New and updated practical illustrations, examples, and cases
| About the book | |
|---|---|
| Title | Selling and Sales Management |
| Author | David Jobber; Geoffrey Lancaster; Kenneth Le Meunier-Fitzhugh |
| Publisher | Pearson (Intl) |
| Publication date | 03.09.2024 |
| ISBN-13 | 9781292463261 |
| Edition | 12 |
| Pages | - |
| Danish publication origin | No |
